Short version: Enterprise Singapore describes MRA as support for overseas market promotion, business development, and set-up costs for new overseas market expansion. Official pages list current support caps and conditions.
When MRA tends to fit
- You are entering a new overseas market.
- You need support for market promotion, business development, or setup activity.
- You can define which market, what activity, and what success looks like.
What to clarify first
Overseas expansion is not a marketing campaign by default. Clarify whether the goal is lead generation, distributor search, incorporation, market validation, partnerships, or customer acquisition.
Digital angle
If the project includes landing pages, paid media, CRM, overseas enquiry routing, or lead follow-up automation, make sure those pieces serve the market entry plan rather than becoming disconnected tech spend.
Official source
Verify current requirements on the Enterprise Singapore MRA page.